“When information becomes abundant, attention becomes a scarce resource” — Herbet A. Simon, economist, psychologist and Nobel Laureate. — “When information becomes abundant, attention becomes a scarce resource” — Herbet A. Simon, economist, psychologist and Nobel Laureate. Scrolling is a relatively new behavior in the compendium of human doing. Humans have evolved through our ability to perform a series of singular actions unrivalled by any other species: throwing, clubbing…